Hero

For HERO, we engineered an interactive film integral to BLOOM, an immersive experience at Rockefeller Center. The film’s unique journey inspired by New York’s pioneering Elgin Garden, leverages advanced AI technologies to transport visitors into a surreal realm.


The 13-minute film sets the tone of the experience, with visually striking scenes created using Unreal Engine topography and generative video to achieve an aesthetic inspired by the oil paintings of Thomas Cole, showcasing the innovative fusion of art and artificial intelligence.